by Emily Caruso
Are you “tired” of the same old entertainment that Hollywood tries to force feed us? Well apparently, so was director Quentin Dupieux when he made a not-so-friendly tire named Robert star in his movie Rubber. Adding charisma and charm to the tire, Dupieux creates a twist, giving the tire telepathic powers that will blow viewers’ minds. Literally, the feisty tire rolls around the desert looking for people so that it can blow their heads off.
But wait, there’s more. The French movie opens with a cop (Stephen Spinella) giving a lengthy monologue to an audience of moviegoers. He references JFK’s assassination and things like why people fall in love in movies, claiming that there is no reason that these things happen. However, he’s lying to his audience. The events do happen for a reason, but the cop chooses to lie to his audience because Dupieux is trying to make a statement: that people will buy into anything that the movie industry says. The statement goes past the tire, though, and can be seen most prevalently through the audience. The audiences age ranges from young to old, saying that we all fall victim to the film industry, and many have traveled from afar just to sit in a dusty old desert to watch a tire, empathizing how brainwashed society can be when attaining entertainment. The audience members sit in the dirt for days, stomachs aching and all. But when the cop brings the starving audience poisoned food, the audience does not think twice about the cop’s motives, scarfing down the food and causing all of the audience to die except for one man. This symbolizes how easy it is for the film industry to trick its desperate viewers.
By the end of the movie, the cop has been trying to stop the tire in his tracks as he picks off people one by one. He tries luring Robert from his hideaway in an abandoned house, but the tire outsmarts the cop. So the cop finally just decides that he’s had enough and shoots Robert. But after the cop leaves, out rolls a Robert reincarnated as a menacing tricycle. In the final scene, Robert trolls the desert recruiting new telepathic tires to his army, moving them to Hollywood, California, where it is hinted that he will wreak havoc on the film industry there in a sequel.
Oddly enough, Dupieux has managed to make substance out of tire named Robert, making him seem like a real person. Kudos to you, Dupieux.